Squareye Television produced “The Half Time Project,” a series of educational films aimed at teaching life-saving CPR techniques. These films were shown at major UK sporting events, reaching a vast audience. According to the West Midlands Ambulance Service website, more than 68,000 people experience cardiac arrests outside of hospitals annually in the UK. Immediate CPR by bystanders prior to ambulance arrival can double the patient’s chances of survival in such critical situations.
